Goal: Expand SCOTT Sports’ brand presence by targeting a new demographic through a high-visibility collaboration at Berlin Fashion Week.

Innovation, technology, and design are the core pillars of SCOTT Sports’ mission. To extend brand awareness to a new and diverse audience, we partnered with renowned fashion designer Rebekka Ruetz. Leveraging unused materials from SCOTT’s ski and sportswear collections, along with repurposed goggle straps, Rebekka created a bold, sustainable fashion line that made its debut at Berlin Fashion Week. The models accessorized their runway looks with SCOTT ski goggles and sunglasses, ensuring the brand took center stage in front of a global fashion audience.

Results:
+800% increase in website traffic for SCOTT Sports
+60 million in media reach through stories, reports, and partnerships
Influencers like @annikagassner continued to wear and promote SCOTT sunglasses post-event, enhancing visibility.